FCA, FIAT Punto 2012
This if the Punto we like!
Who said that comparative advertising cannot be done? For the relaunch of Fiat Punto model year 2012, we chose a comparative path which did not require any type of authorization from competitors, also because we decided not to use models that have a second meaning in the name. So for Punto lovers, the Fiesta was not a car but a pool party, or the Mini was nothing but a miniskirt. And so on for a campaign based on lightness and “light” provocation.