Sony Playstation

Sony PlayStation. When the young have no respect for the elderly. Seeing this campaign now that Sony proposes the PlayStation 5 retro compatible with video games of the various series (including the first one), shows that today’s young people are not very different from yesterday’s. Indeed, this technological generational leap makes us rediscover the first steps in the world of video gaming with the same adolescent irreverence with which the first consoles on the couch made fun of the old Ping-O-Tronic game. You never stop learning and playing. Creative Direction: L. Nardi, E. Chiarugi Art director: P. Caspani Copywriter: L. Scotto di Carlo