Ivrea and Unesco. Industrial town of the XX century.

When the territory becomes a brand.

Brand identity and integrated communication plan for the Town of Ivrea and Unesco candidacy.

The idea of a communication format that revolves around the ingenuity of the man who most of all represented the city: Adriano Olivetti, comes from the letter “i”, initial of Ivrea but also of Italy.
Ivrea has therefore become the man’s “I”ndustry, “I”con of a vision, “I”nnovative industrial community. And these messages were interpreted by quoting the graphic elements which made the Olivetti artists known all over the world.
First prize in the System Identity category at the twenty-third edition of the Brand Identity Gran Prix.