Corriere del Ticino
One hundred and twenty-five years of independent communication.
Integrated communication campaign for the 125th anniversary.
The seventeen letters of “Corriere del Ticino” become a special edition for a day only, where instead of the name we find the word CENTOVENTICINQUE, made with the same font of “Corriere”. More than a visual deception, a wink to the various and loyal readers who continue to recognize the name of their daily newspaper in the word CENTOVENTICINQUE. The celebratory platform illustrated by Lucio Schiavon, a famous Venetian artist, starts from this idea, which is extended to the various posting activities on the territory and the various integrated materials.