Dayco, International campaign

Communicate outside what Dayco belt tensioners do best inside the engines.

International press campaign.

Thanks to a different language from the usual mechanical engineering clich├ęs, we wanted to familiarize the hidden work of the Dayco components under the hood of the cars, inside the engines. A BtoB communication with the purpose of familiarizing the Dayco brand with installers and mechanics all over the world.