FCA, FIAT Panda
This is the Italy we like
Corporate TV campaign
Relaunching the New Panda produced at Pomigliano D’Arco at the same time as Italy seemed weakened by a strong economic and national identity crisis was the goal of a “poster” campaign which has shaken the feelings of all those who in Italy believe that the things we do make us what we are.
Things well done produce good results and, as the campaign claim says, “this is the Italy we like”.