Mitsubishi, Eclipse Cross
The SUV Coupé from a different viewpoint. Yours.
Integrated communication campaign, TV, radio, print and posters.
Being yourself in an original way requires many times a true spirit of independence in the choices you make. So the new Mitsubishi SUV Coupé, with a definitely innovative line, is aimed at an unconventional target. From this comes a thorough communication strategy directed to those who know how to go beyond clichés, emphasizing the value of individuality and communicating with those who choose to look at the world from their personal perspective. With a touch of lightness and a lot of irony.