SsangYong, Tivoli

Will go beyond your best expectations

TV campaign and integrated communication

Tivoli is a crossover with great potential and for a Korean brand like SsangYong, the test drive is essential to appreciate all its features. This self-confidence of perceived quality leads to the communication idea to test every day: turning day-to-day activities into as many unforeseen tests of resistance such as the “everyday Olympics” or “the championships of creativity”.